Business built to a
higher standard

A business is a system that creates something of measurable value, delivers it to people who want or need it, and exchanges that value for payment. The word 'creates' is doing more work than it looks like.

Sales should feel like a high-five. Delivery should feel like a promise kept. Two blog posts, two principles — Commit and Deliver — that turned out to be the same operating instinct.

Engage with more people than you sell to — that line from The Big 4 was pointing at something I now call Relate. The difference between a following and a relationship is everything.